- From July 28 to August 17, the campaign invites secondary and post-secondary students to help teach generative AI systems accurate information about Korea’s national heritage -
The Korea Heritage Service (Administrator: Huh Min; KHS) will run a three-week campaign from Monday, July 28 to Sunday, August 17, engaging middle school, high school, and university students in identifying inaccuracies in national heritage related content exposed through generative AI* and retraining the AI with correct information.
*Generative AI: Artificial intelligence systems such as ChatGPT and DeepSeek that generate text, sound, images, video, and other outputs by mimicking the structure and patterns of input data
+Example of AI error: (Question) “Who created Hunminjeongeum?” (Inccorrect AI response) “King Sejo created the script for the people, based on a Chinese writing system.”
Launched for the first time this year, the campaign was prompted by a heightened awareness of ongoing problems in generative AI search results for national heritage topics—including distorted historical facts, biased descriptions, and visual outputs that misrepresent the appearance of actual heritage sites or artifacts.
The campaign is open to all secondary and post-secondary students with an interest in national heritage and can be accessed by scanning the QR code provided. Through this campaign, the Korea Heritage Service seeks to correct distorted national heritage information found in generative AI and foster greater public interest—while also raising awareness of the risks of uncritically accepting such AI-generated content.
To participate, students must capture a screenshot showing an AI-generated error about national heritage, the correct information they used to retrain the AI, and the updated response. This should be posted on their personal social media account, after which they can submit an entry using the designated form (https://naver.me/FjCTTjf2). Selected participants will receive small prizes for outstanding submissions.
The KHS will continue its active administration to ensure accurate information about Korea’s national heritage is shared through generative AI, helping to expand global awareness and promote international cultural exchange.
Division: International Cooperation Division, Heritage Promotion Bureau / Korea Heritage Agency
Contact persons: Seo Jeongsam (042-481-4861)
Jeong Huiryang (042-481-4863)
Attachment: Promotional material (card news).
